Instagram News: Instagram Sneaks Business Tools into its Latest Update

The new Instagram “stories” feature —strikingly similar to SnapChat’s “stories”—is generating major buzz.

Both platforms now let you group photos and videos into a cohesive stream that disappears after 24 hours—and allow drawing and typing over photos.

But what hasn’t been the talk of the town are the new Instagram business tools. Companies can switch their profiles from user to business and add a contact button at the top that lets visitors call, email and get directions. Most importantly, they now have access to the much-anticipated Instagram Insights.

Thank you, Instagram, thank you! Now businesses can get stats about their posts, track follower growth, and learn more about the demographics and behavior of their audiences. All of this makes it easier to create more relevant, timely content.


To get your business set up with a social media business profile, contact Agency Creative today. Heck, you can even visit us on Instagram and click to call, email or drive on in! We’re a Dallas advertising agency with digital marketing expertise. Call us at (972) 488-1660 today for an individualized assessment about how to maximize your advertising results.

About Andrea Merrill

As Conversion & UX Strategist at Agency Creative, Andrea has an affinity for all things digital and is constantly creating new ways to get more consumers down the sales funnel. Passionate about everything she does, Andrea offers clients an unstoppable work ethic and results that speak for themselves.

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