A good billboard breaks through the clutter and is memorable long after the viewer has driven past it. Check out some of the outdoor advertising billboards we have produced for our clients over the years.
A-Max
A-MAX needed an advertising campaign that both defined and reflected the “super experience” everyone who comes in contact with the brand receives. To better connect A-MAX with their audience, we shifted the strategy to a more localized approach, allowing potential customers to encounter the brand at different points along their daily journey. The fully integrated bilingual campaign included in-store collateral, digital ads, social and radio spots.
Atrantil
KBS Research engaged Agency Creative to help build brand awareness for their new gastroenterologist-developed over-the-counter product, Atrantil, for both retailers and consumers.
Caron
Caron had strong brand awareness in the Northeast but was virtually unknown in the Texas market where it had just opened a new treatment center. We developed a multipronged media plan consisting of high-impact outdoor boards on key commuter highways and testimonial radio spots.
Carondelet Neuro Institute
Quality neurological care had not been available in Tucson, Arizona. Carondelet introduced advanced neurological technologies, including BrainSuite ICT. We positioned the campaign around “Leading the way” in neuro care for Southern Arizona.
C-Diff
The Dallas Fort Worth Hospital Council launched a campaign to combat C. diff, a dangerous bacteria responsible for thousands of deaths annually. The goal was to promote awareness and encourage proper hygiene practices.
Kim Bariatric Institute
Kim Bariatric Institute was being outspent and out-marketed by competitors. We developed a heartfelt campaign showcasing their surgical expertise in bariatric care.
Know Before You Go
Know Before You Go promoted drowning prevention across Dallas/Fort Worth. The campaign was designed to show how quickly drowning can occur and included multilingual outreach.
LIFT
LIFT (Literacy Instruction For Texas) is a nonprofit focused on adult literacy and GED preparation. We developed a campaign emphasizing the ripple effect of literacy on families and communities across North Texas.
TGI Fridays
TGI Fridays operates over 400 franchises globally. We developed outdoor campaigns showcasing their American fare in high-impact formats across international markets.
YMCA
The DFW YMCA ran a new member drive during January, the most competitive month in fitness advertising. The campaign used children’s voices to inspire fitness, family, and community participation.
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