Part of any good content marketing initiative is a solid implementation strategy. If your business is looking for an efficient means of disseminating personalized content to customers and prospects, an
Remember the big, bulky Yellow Pages that used to sit on your desk? Yep. Neither do I. Today’s mobile devices have morphed to become the Yellow Pages, the shopping center
The smartphone has revolutionized how the world shops, compares prices and ultimately purchases goods and services. The tide has turned.
People love money but they hate dealing with financial institutions. Go figure. So how should financial marketing respond to this dilemma?
Banking has always looked for ways to get their services closer to the customer. In the 1950s they invented the neighborhood branch. In the 1960s they introduced the drive-through window.
When Mark Zuckerberg acquired Instagram two years ago, it was anybody’s guess where he would take the photo-sharing networking channel. Now we know. As Instagram has increased in popularity with
If you’ve spent much time on Twitter lately, you’ve seen a lot more Amazon products being tweeted your way: books, music, electronics, jewelry, knick knacks, etc. But what you may
It all started in the mid to late 1990s. Marketers began viewing advertising media buying as a commodity. Since that time, big brands have partnered with one ad agency for
Improve your mobile marketing strategy and your tan. Let’s all take a trip to Rio de Janeiro. It’s a city known for sandy beaches, skimpy bikinis and the biggest Jesus
So here’s the question: is Pinterest a potential tool in a marketer’s social media strategy toolbox? Or is it just another giant time suck courtesy of the Internet? Is it
