Financial

The financial news is buzzing with Bitcoin. Even mainstream media outlets have Bitcoin front and center. From world leaders discussing cryptocurrency at the World Economic

People love money but they hate dealing with financial institutions. Go figure. So how should financial marketing respond to this dilemma?

In an age with so many channels and so many choices, brand loyalty seems to be an almost quaint concept. Today’s consumer discards brands right

Credit unions had a banner year in 2014. In the third quarter alone, credit unions passed the 100-million mark and originated more customer loans than

As more and more credit union marketers shift their marketing funds from traditional channels to digital channels, it is important that best practices be observed.

Banking has always looked for ways to get their services closer to the customer. In the 1950s they invented the neighborhood branch. In the 1960s

Over the years, I’ve helped develop marketing efforts for a variety of financial institutions: regional banks, federal reserve banks––you name it! Every case is unique.

The technology has arrived! Mobile banking is slowly transforming the typical banking experience. 66% of bank customers use their mobile device to view account balances.

Is your financial institution doing all it can to establish a transformative digital marketing presence? Here are 8 tips on how to make your digital

Technology is changing how today’s financial institutions are engaging customers. Some of this is obvious. Some of this isn’t. Here are 4 things to consider