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Financial

Home » Financial
 Bitcoin, Blockchain and the Customer Journey
Mike Scannell | 5 MIN READ
By Mike Scannell
In All, Blog, Customer Journey
Posted May 24, 2018

Bitcoin, Blockchain and the Customer Journey

The financial news is buzzing with Bitcoin. Even mainstream media outlets have Bitcoin front and center. From world leaders discussing cryptocurrency at the World Economic

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 7 Ways to Seize Financial Marketing Opportunities
Scott Schindele | 4 MIN READ
By Scott Schindele
In All, Blog, Marketing Trends, Outdoor
Posted March 10, 2015

7 Ways to Seize Financial Marketing Opportunities

People love money but they hate dealing with financial institutions. Go figure. So how should financial marketing respond to this dilemma?

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 Marketing Campaigns that Build Financial Brand Loyalty
Agency Creative | 4 MIN READ
By Agency Creative
In All, Blog, Branding, Positioning
Posted February 26, 2015

Marketing Campaigns that Build Financial Brand Loyalty

In an age with so many channels and so many choices, brand loyalty seems to be an almost quaint concept. Today’s consumer discards brands right

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 Credit Union Marketing Strategies to Win More Customers
Scott Schindele | 4 MIN READ
By Scott Schindele
In All, Blog, Branding, Mobile
Posted February 10, 2015

Credit Union Marketing Strategies to Win More Customers

Credit unions had a banner year in 2014. In the third quarter alone, credit unions passed the 100-million mark and originated more customer loans than

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 Eight Best Practices for Maximizing Your Credit Union Marketing
Scott Schindele | 4 MIN READ
By Scott Schindele
In All, Blog, SEO, Traditional
Posted February 4, 2015

Eight Best Practices for Maximizing Your Credit Union Marketing

As more and more credit union marketers shift their marketing funds from traditional channels to digital channels, it is important that best practices be observed.

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 Improving Mobile Banking Apps
Mike Scannell | 2 MIN READ
By Mike Scannell
In All, Blog, Marketing Trends, Mobile
Posted January 28, 2015

Improving Mobile Banking Apps

Banking has always looked for ways to get their services closer to the customer. In the 1950s they invented the neighborhood branch. In the 1960s

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 Bank Marketing: Three Keys to Improving Your Bank’s Branding
Scott Schindele | 4 MIN READ
By Scott Schindele
In All, Blog, Branding, Mobile
Posted January 21, 2015

Bank Marketing: Three Keys to Improving Your Bank’s Branding

Over the years, I’ve helped develop marketing efforts for a variety of financial institutions: regional banks, federal reserve banks––you name it! Every case is unique.

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 Mobile Banking Marketing
Mike Scannell | 3 MIN READ
By Mike Scannell
In All, Blog, Integrated Advertising, Mobile
Posted July 24, 2014

Mobile Banking Marketing

The technology has arrived! Mobile banking is slowly transforming the typical banking experience. 66% of bank customers use their mobile device to view account balances.

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 8 Digital Tips to Help Your Financial Institution Reach More Customers
Mike Scannell | 5 MIN READ
By Mike Scannell
In All, Blog, Integrated Advertising, Mobile
Posted July 8, 2014

8 Digital Tips to Help Your Financial Institution Reach More Customers

Is your financial institution doing all it can to establish a transformative digital marketing presence? Here are 8 tips on how to make your digital

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 4 Marketing Tips that Reach More Financial Customers
Agency Creative | 4 MIN READ
By Agency Creative
In All, Blog, Integrated Advertising, Mobile
Posted March 12, 2014

4 Marketing Tips that Reach More Financial Customers

Technology is changing how today’s financial institutions are engaging customers. Some of this is obvious. Some of this isn’t. Here are 4 things to consider

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