Bitcoin, Blockchain and the Customer Journey
The financial news is buzzing with Bitcoin. Even mainstream media outlets have Bitcoin front and center. From world leaders discussing cryptocurrency at the World Economic Forum in Davos to speculators on Wall Street to millennials seduced by the possibility of making a buck (or a million) overnight, Bitcoin is all the rage. For me, this […]
7 Ways to Seize Financial Marketing Opportunities
People love money but they hate dealing with financial institutions. Go figure. So how should financial marketing respond to this dilemma?
Marketing Campaigns that Build Financial Brand Loyalty
In an age with so many channels and so many choices, brand loyalty seems to be an almost quaint concept. Today’s consumer discards brands right and left with no notion that loyalty was even an issue.
Credit Union Marketing Strategies to Win More Customers
Credit unions had a banner year in 2014. In the third quarter alone, credit unions passed the 100-million mark and originated more customer loans than ever before.
Eight Best Practices for Maximizing Your Credit Union Marketing
As more and more credit union marketers shift their marketing funds from traditional channels to digital channels, it is important that best practices be observed. Here are eight best practices that can maximize your credit union marketing strategies:
Improving Mobile Banking Apps
Banking has always looked for ways to get their services closer to the customer. In the 1950s they invented the neighborhood branch. In the 1960s they introduced the drive-through window. In the 1970s they came up with the ubiquitous ATM machine. And today, they have managed to put the entire bank in our pockets.
Bank Marketing: Three Keys to Improving Your Bank’s Branding
Over the years, I’ve helped develop marketing efforts for a variety of financial institutions: regional banks, federal reserve banks––you name it! Every case is unique. But there are three things that every bank should remember:
Mobile Banking Marketing
The technology has arrived! Mobile banking is slowly transforming the typical banking experience. 66% of bank customers use their mobile device to view account balances. 36% use it to pay bills. But not all bank and credit union customers are availing themselves of this time saving service. This is where smart marketing comes in. Moving […]
8 Digital Tips to Help Your Financial Institution Reach More Customers
Is your financial institution doing all it can to establish a transformative digital marketing presence? Here are 8 tips on how to make your digital marketing performer better:
4 Marketing Tips that Reach More Financial Customers
Technology is changing how today’s financial institutions are engaging customers. Some of this is obvious. Some of this isn’t. Here are 4 things to consider about marketing your financial services in 2014:
