You Absolutely Need a Food Photographer. Here’s Why.
With smartphones and social media, it seems like everyone is a photographer these days. Especially when it comes to food. So, if your business is food, you might be thinking, “I don’t need a professional food photographer. I can just snap a pic in portrait mode.” Well, hold that thought. Because you absolutely need a […]
Influencer Marketing Tips and Tricks for the Restaurant Industry
Social media was first and foremost a platform for individuals to share their life events. Over the years, our feeds have been infiltrated with paid advertisements. It’s hard to think of a time when there were no businesses on social media. Recently, Facebook has changed their algorithm (yet again) to limit business advertisement space and […]
Restaurant Marketing: Bringing Millennials to the Table
Restaurant Marketing to Millennials There are two things we know about Millennials and how they choose restaurants. One, rarely do they make a dining decision (or any decision, really) without consulting their phones. Two, whether the experience was great or not so great, they’re probably going to share it in social media. So, how do […]
When our longtime client, TGI Fridays International, tapped us to promote International Beer Day, ideas about how the brand could authentically connect with beer drinkers immediately started brewing.
How Delivery is Reshaping the Restaurant Industry
As our client TGI Fridays International can attest to, online food delivery platforms are expanding choice and convenience, allowing customers to order from a wide array of restaurants with a single tap of their mobile phone.
Restaurant Apps: Here to Stay.
Restaurant apps are here to stay, will they become more valuable than a website?
Restaurant Apps: Here Today,Gone Tomorrow?
Recently, I have noticed quite a few restaurants launching and promoting their own restaurant app. Is this a brand’s attempt to stay “relevant” and get in front of the growing Millennial audience? Are these restaurant apps here to stay, or are they just a trend that will fade away?
Anatomy of a Restaurant Chain Website
What are the essentials of a restaurant chain website? On the most basic level, a restaurant chain site should have a helpful, intuitive location finder, something that utilizes Google Maps. Second, it should include a current menu. People visit restaurant websites to search for a location or to see if there are vegan items for vegan Aunt […]
How to Sell Frozen Margaritas to Eskimos
Restaurant marketing is easy. Right? Make it pretty, make it yummy. Done! All you need is a food photographer, a stylist and you’re home free. Especially when it’s a casual dining brand that’s as well-known as TGI FridaysTM. After all, everybody knows TGI FridaysTM, am I right? Well, yes and no. Everybody in the U.S. […]