As an online shopper, I often find myself being targeted or retargeted by consumer brand remarketing campaigns, and before I know it, the digital marketer nerd inside me creeps up
What exactly is content marketing? Let’s start with what it’s not. It’s not a sales pitch. It’s not advertising. And it is just barely marketing.
Politicians have a phrase: “All politics is local.” Oddly enough, the same can be said these days for search engine optimization, or “SEO.” Local SEO, as the name implies, is
It’s not the end of the world, but it may be the end of online search as we know it. Google has launched a new algorithm (nicknamed “Mobilegeddon” by pundits)
Want to better understand what Google’s Quality Score is all about? Allow me to draw a parallel. Imagine you head into your local bank to get a loan. The bank
You don’t have to be a mobile ad agency to know that Google+ can do wonders for your business. Here are a few things to keep in mind:
“SEO isn’t rocket science.” That’s what most ad agencies will tell you. “Search engines make it so easy that a chimpanzee could do SEO, right?” Well, yes. And if you
Black Friday – the Friday before Thanksgiving – has long been the most important day on the retail calendar. But these days, online marketers have another day to plan for:
