Google

As an online shopper, I often find myself being targeted or retargeted by consumer brand remarketing campaigns, and before I know it, the digital marketer

What exactly is content marketing? Let’s start with what it’s not. It’s not a sales pitch. It’s not advertising. And it is just barely marketing.

Politicians have a phrase: “All politics is local.” Oddly enough, the same can be said these days for search engine optimization, or “SEO.” Local SEO,

It’s not the end of the world, but it may be the end of online search as we know it. Google has launched a new

Want to better understand what Google’s Quality Score is all about? Allow me to draw a parallel. Imagine you head into your local bank to

You don’t have to be a mobile ad agency to know that Google+ can do wonders for your business. Here are a few things to

Are you still spending all your social media energy on Facebook? It’s where all of our friends are, right? We get it. But here is

“SEO isn’t rocket science.” That’s what most ad agencies will tell you. “Search engines make it so easy that a chimpanzee could do SEO, right?”

Black Friday – the Friday before Thanksgiving – has long been the most important day on the retail calendar.  But these days, online marketers have