Leveraging Hype to Boost Brand Marketing
What is it we hear from clients constantly? “We want this to go viral.” While there is no silver bullet for making something go viral, you can, however, get the
What is it we hear from clients constantly? “We want this to go viral.” While there is no silver bullet for making something go viral, you can, however, get the
The founder of Revlon cosmetics, Charles Revson, understood marketing better than most. “In the factories we make perfume,” he once said, “but in the stores we sell hope.” Revson understood
In Q1, Agency Creative launched a TV campaign for long-standing client and Lifeline phone provider, Assist Wireless. The three-spot series focuses on Assist Wireless’ superior Lifeline services. As a Lifeline
A-MAX Auto Insurance is an industry leader, specializing in providing low-cost insurance to thousands of Texas-based residents and businesses. Their unique ability to independently shop for coverage allows A-MAX to
If you bottled the immediate anxiety from Healthcare marketing professionals over the mere thought of building a Patient Testimonial Program, you’d probably have enough collective angst to rival any American
The Chahta Foundation initially partnered with Agency Creative to develop a website that would improve donations, however, we saw a much greater opportunity. After immersing ourselves in their organization and
A well-orchestrated marketing campaign begins with a true understanding of your product, purpose, and audience. When our client, IMI Hydronic Engineering (IMI), launched a category-redefining control valve, they turned to
Every year amid the Super Bowl and awards season, I find myself amazed at the annual ritual: people actually watch the commercials. It’s of course, an anomaly. People don’t actually
There are few topics in the world of healthcare more contentious (and complex) than Healthcare Consolidation. From the early 1990’s, consolidation of healthcare services (whether through grouping of individual providers
The Unique Selling Proposition, or USP –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”? Let’s have a
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