Elevating an Iconic Brand through International Marketing
In 2016 TGI Fridays™ turned to long-established partner, Agency Creative, with developing a fresh perspective for their international marketing campaigns. The agency took a deep dive into the competitive landscape as well as hottest consumer trends in the casual dining category. To elevate Fridays™ iconic experience, Agency Creative crafted fun, compelling campaigns and innovative social media executions that positioned the restaurant as a hip place to enjoy food, drinks and friends. The creative captured the essence of Fridays™ and energized the brand on a global scale. Agency Creative’s work has been widely adopted by Fridays™ franchisees worldwide.