Okay. These days, even your cell phone shoots better video than the average digital camera from a decade ago. But somehow, businesses still manage to fill their YouTube channel with unwatchable bad online video after bad online video. Here are six of the worst offenders and what we can learn from them to make our online video content a little bit better.
Remember, customers are watching your online videos on uber-quality, high-def retina display screens. If your video has crap lighting, crap sound and crap focus, don’t you think folks are maybe going to notice?
1: If you are uncomfortable on camera, the whole world will know it.
Watch how these on-camera presenters avoid looking into the camera. Remember: if the on-camera talent looks nervous and uncomfortable, the viewer will feel equally awkward watching your online video. Unless you are up to the challenge, hire an actor.
2: “Be yourself” is great advice if you’re Brad Pitt.
If your on-camera spokesperson mumbles or speaks in a monotone, please have them be anybody but themselves! This video totally illustrates the point. I dare you to watch it to the end.
3: Quality counts. Bad quality counts against.
Remember, customers are watching your online videos on uber-quality, high-def retina display screens. If your online video has crap lighting, crap sound and crap focus, don’t you think folks are maybe going to notice? If in doubt, hire a pro.
4: Music doesn’t always make a video better.
Music is often used in an online video to mask sound problems, add energy, set the tone, etc. But music can be more trouble than it’s worth. Legally, you’ll need to license any music you use for commercial use. You can’t just use the latest Taylor Swift song off of iTunes. There’s affordable stock music, but much of it sounds cheesy. Then there is the challenge of appealing to different age groups, genders and cultures. Remember, somebody thought the above video was good music––and maybe somewhere it is.
5: Sex doesn’t always sell.
This video is a reminder that having young, nubile women in swimwear doesn’t always make a video more watchable. Nope, it sure doesn’t.
6: Get to the point.
This online video takes one minute and 20 seconds to first mention the subject of the video. That’s the point in a video when you should be wrapping up the message. Remember, aim for a 30-second to minute-and-a-half maximum length.
If you need a creative resource to help you script and film your next online video, we would love to help out. Give us a holler at 972.488.1660.