Website SEO Content Tips | SEO Dallas | Agency Creative

Website SEO Content that Performs

By Agency Creative
February 15th, 2013

Want your website to float to the top? The secret is quality website SEO content. So how do you get there from here? The first thing you need to do is discover what terms people are using to search your services/products. Once you determine the relevant keywords, then make sure the content on your site has a healthy dose of these words without overdoing it. Keyword stuffing only lowers your organic ranking. Beyond that, you want to keep adding fresh content that is equally strong. Blogs and news articles are a great way to keep content fresh. You should post a new blog as often as once a day––but at the very least, weekly. Those are the “dos.” What are the “don’ts”?

Never lift content

Be careful if you are repurposing content. The bots will penalize you if you simply lift content from another site. Even original content from other sections of your website should never be lifted word for word. Use a service like Copyscape to make sure your content has not been plagiarized.

Avoid Mission Creep

If the title of your blog article promises one thing but the article itself delivers something else, no amount of keywords can save you. If your article goes astray, then consider re-titling it. Again content and title must match.

Leave Dead Horses In their Graves

Don’t beat a subject to death. The web simply doesn’t need another blog post about the top ten movies of 2012.

Don’t write for the Bots

Sure, effective website SEO content has to consider the bots and Google’s latest algorithms, but the article must be written for human consumption. With that in mind the consumer isn’t reading Yeats. They aren’t even reading. They are scanning. Provide the reader some signposts. Subheads, bullets, strong lead in sentences, etc.

Creating effective website SEO content is as much art as it is science. Take the time to get it right. And may the bots be with you.

We are a Dallas Advertising Agency specializing in Website SEO.

Want your website to float to the top? The secret is quality website SEO content. So how do you get there from here? The first thing you need to do is discover what terms people are using to search your services/products. Once you determine the relevant keywords, then make sure the content on your site has a healthy dose of these words without overdoing it. Keyword stuffing only lowers your organic ranking. Beyond that, you want to keep adding fresh content that is equally strong. Blogs and news articles are a great way to keep content fresh. You should post a new blog as often as once a day––but at the very least, weekly. Those are the “dos.” What are the “don’ts”?

Never lift content

Be careful if you are repurposing content. The bots will penalize you if you simply lift content from another site. Even original content from other sections of your website should never be lifted word for word. Use a service like Copyscape to make sure your content has not been plagiarized.

Avoid Mission Creep

If the title of your blog article promises one thing but the article itself delivers something else, no amount of keywords can save you. If your article goes astray, then consider re-titling it. Again content and title must match.

Leave Dead Horses In their Graves

Don’t beat a subject to death. The web simply doesn’t need another blog post about the top ten movies of 2012.

Don’t write for the Bots

Sure, effective website SEO content has to consider the bots and Google’s latest algorithms, but the article must be written for human consumption. With that in mind the consumer isn’t reading Yeats. They aren’t even reading. They are scanning. Provide the reader some signposts. Subheads, bullets, strong lead in sentences, etc.

Creating effective website SEO content is as much art as it is science. Take the time to get it right. And may the bots be with you.

We are a Dallas Advertising Agency specializing in Website SEO.


Recommend this article:

Want your website to float to the top? The secret is quality website SEO content. So how do you get there from here? The first thing you need to do is discover what terms people are using to search your services/products. Once you determine the relevant keywords, then make sure the content on your site has a healthy dose of these words without overdoing it. Keyword stuffing only lowers your organic ranking. Beyond that, you want to keep adding fresh content that is equally strong. Blogs and news articles are a great way to keep content fresh. You should post a new blog as often as once a day––but at the very least, weekly. Those are the “dos.” What are the “don’ts”?

Never lift content

Be careful if you are repurposing content. The bots will penalize you if you simply lift content from another site. Even original content from other sections of your website should never be lifted word for word. Use a service like Copyscape to make sure your content has not been plagiarized.

Avoid Mission Creep

If the title of your blog article promises one thing but the article itself delivers something else, no amount of keywords can save you. If your article goes astray, then consider re-titling it. Again content and title must match.

Leave Dead Horses In their Graves

Don’t beat a subject to death. The web simply doesn’t need another blog post about the top ten movies of 2012.

Don’t write for the Bots

Sure, effective website SEO content has to consider the bots and Google’s latest algorithms, but the article must be written for human consumption. With that in mind the consumer isn’t reading Yeats. They aren’t even reading. They are scanning. Provide the reader some signposts. Subheads, bullets, strong lead in sentences, etc.

Creating effective website SEO content is as much art as it is science. Take the time to get it right. And may the bots be with you.

We are a Dallas Advertising Agency specializing in Website SEO.

Leave a Reply

You must be logged in to post a comment.

-->

News

Agency Creative Hires Bart Hirneise as Executive Creative Director

A Partnership Thirteen Years in the Making

Posted on:

Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.

Read More »

Blog

Leveraging Hype to Boost Brand Marketing

Updated on:

What is it we hear from clients constantly? “We want this to go viral.” While there is no silver bullet for making something go viral, you can, however, get the next best thing.
Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.